Concept Accelerator

Service Description

Have an idea (or two...or more) that you need to perform well in testing? There's no better team around to help you realize the strength and potential of your idea(s). We've written and tested more concepts than just about anyone on the planet. We've also helped build one of the most accurate concept testing systems in existence today. (And all that is in addition to our current work.) *If you have an idea that's testing below your success standards but your team has a lot of passion for it, we can help you know - with absolute confidence - the highest score that idea can achieve. *If you have an idea that must be successful (maybe it's based on expensive R&D or there are other 'political' reasons this idea needs to be a hit, we can help you position the idea for maximum success. Important Note: Many ideas are just bad ideas. No matter how much work goes into them, they aren't going to perform well because they shouldn't perform well. If we can't find a way to help you create a winner, we'll tell you. Many times, however, good ideas don't perform well because they aren't being communicated well. This is where we can really help you achieve much better results. Here's How It Works: - 25-minute (or less) review phone call/video chat to make sure we understand the idea and all its elements. - Initial Draft - we will send initial drafts of each idea. Each concept will include all the key pieces an idea needs to do well in testing. Specifically, a name, headline that captures the wow of the idea, a clear explanation of the benefit, and appropriate levels of credibility/support . - Feedback - you tell us what's working and what need improving. - Final Draft - we make changes based on your feedback and send you a final draft that's ready for testing. - Testing - you submit them for testing. We highly recommend you don't 'edit' or 'improve' them. The last team who did this lowered their scores by 40%!